Welcome to Manic Panic!

Why blend in when you were born to stand out? Here at Manic Panic, we know there is a bright, bold, brilliantly unique individual in each of you! No matter what that individual looks like to you — or how you’ll change over the years — we want to help you embrace all that makes you unique, and to share that with the world. And before you get any ideas, we’re not just for the teens working through their “rebellious stage.” We’re here for anyone, no matter where you’re at in life, and that’s a point of pride for us! From punk and goth to showing off your LGBTQ+ pride or living that mermaid-hair life, our electric hair dye and alternative beauty line can help you show off whatever look you want. Just be bold and be you! 

What Makes Manic Panic Different?

If you take a stroll through our array of electric hair colors, you’ll start to see what makes Manic Panic stand out from the crowd. We’ve been leading the hair color rebellion since 1977, which means we have spent more than 40 years creating the boldest, brightest, best hair dye options with which you can create 100%-personalized looks. Whether you want dark and stormy hair colors that match the mood in your soul, or you want to go for a neon checkerboard of hair, well — let’s just say we’ve seen it all, and it all starts with options like our Classic High Voltage® Hair Color or our Amplified™ Hair Color

Hair Dye That Helps Your Hair?

Sure, the bold colors are what folks notice first about Manic Panic. But did you know that our hair dyes are vegan-friendly, PPD-free, harsh-chemical-free, and cruelty-free? That’s right! After all, what’s the fun in dyeing your hair every color under the sun if it’s just going to get fried and fall out? Well, don’t worry about that around here. Our vegan hair dye is designed to give you the bold, bright colors you crave without harming a single hair on your head — it’ll actually condition your hair while it goes to work! Since our formulas are so kind to hair, you can blend colors, layer, and more to achieve your perfect shade.

Tested on Celebrities, Not Animals™

Hair dye shouldn’t harm your hair to give you great color. Nor should it harm animals, so we test all our natural hair color products on celebrities instead! We kid, of course, but if you want to see what Manic Panic dyes look like in the real world, scope out the bright locks of well-known figures like Jared Leto, Demi Lovato, Justin Bieber, Rhianna, Cher, and Cyndi Lauper — just to name a few. Our vegan hair dye is made for every type of person, no matter your age group or demographics. We want to make it easy for you to do you! 

But, seriously, while we don’t actually run hair dye tests on celebrities, Manic Panic hair dyes are never tested on animals either. It’s all part of our plan to keep our products totally cruelty free. All told, our vegan hair dyes are: 

  • PPD-free
  • Paraben-free
  • Gluten-free
  • Ammonia-free
  • Phthalate-free
  • Resorcinol-free
  • And, of course, cruelty-free

Basically, all of our colorful hair dye options are bold enough to stand out, but gentle enough that you could dye your hair in back-to-back sessions without worries about damage. Change your hair color as often as you change your clothes if you want! Just remember that our vegan hair dyes are made to last a month or more, so you’ll need to plan accordingly if you want to layer one color over another. 

Alternative Beauty Products for Unique Looks

No matter what your style is, we doubt it stops at your hair. Our alternative beauty products help you carry out your look with options like bold, electric blue eyeshadow and clip-in hair extensions in every color of the rainbow. Not bold or unique enough for you? Not to worry! We’ve got plenty of fun and funky options like green lipstick worthy of everyone’s envy, vampire-white foundation, and black-light fluorescent nail polishes. It’s up to you to choose your faves and put together the options that help your personality shine!

Meet Our Founders, Tish and Snooky

Manic Panic was started in 1977 by sisters Tish and Snooky Bellomo as a way to embody their rock ’n’ roll lifestyle — and, of course, help others rock their own punk styles. They’re still an active, integral part of what makes Manic Panic what we are — and they prove it’s so much more fun to age “disgracefully,” as they put it. It’s never too late to learn something new, take up a new hobby, or explore something you’ve always been interested in. Just take it from Tish and Snooky, who have done things like learn to ski in their 40s and take harp lessons in their 60s! This life-has-no-rules attitude is the core of what makes Manic Panic so colorful. 

So what are you waiting for? Make your dreams a reality, embrace the you that you most want to be, and keep life “colorful ‘til the end!” Connect with the Manic Panic team for everything from tips on using our vegan hair dye — don’t worry, it’s super easy to learn! — to inspiration for all the wild, fun looks you can create. Connect with us on social media or drop us a line through our website if you’ve got questions. Enjoy being your best you, babes!